90-Reel Bilingual Medical Content Campaign
Dr. Waleed Shawky is a prominent medical professional and health influencer with a global following exceeding 2 million on Facebook and a staggering 1 billion+ views across social media platforms. To scale his educational content and serve his diverse, multilingual audience, Dr. Shawky undertook an ambitious project: the production of 90 high-quality, studio-shot reels 45 in English and 45 in Arabic. Delivering medical tips, health advice, and wellness education to a global audience.
The project required a sophisticated two-camera studio setup in New Jersey, USA, capturing professional-grade footage with cinematic lighting and audio. Each of the 90 reels was treated as a unique sequence, requiring individual editing, bilingual titling, and platform optimization.
