18-Reel Injury Attorney Content Campaign
Sarofiem & Antoun is a personal injury law firm based in Jersey City, NJ, built on a mission to be “the voice for the voiceless.” Their brand philosophy centers on compassionate representation treating clients as human beings, not case files while bringing lionhearted aggression in the courtroom.
For this campaign, I produced 18 reels designed to communicate the firm’s dual identity. Each reel was edited using a dynamic link workflow between Adobe Premiere Pro and After Effects, allowing for real-time integration of motion graphics, animated text, and brand elements directly on the editing timeline.
PROJECT OBJECTIVES
| Objective | Detail |
|---|---|
| 1. Brand Awareness | Establish the firm’s dual identity—compassionate and fierce |
| 2. Client Education | Inform victims of their rights and the legal process |
| 3. Trust Building | Position the firm as accessible, human, and reliable |
| 4. Lead Generation | Drive inquiries from personal injury victims |
| 5. Brand Consistency | Align all content with the Sarofiem & Antoun brand guidelines |
PLATFORM OPTIMIZATION
| Platform | Aspect Ratio | Strategy |
|---|---|---|
| Instagram Reels | 9:16 | Educational hooks, shareable content |
| Facebook Reels | 9:16 | Broad reach, community engagement |
| TikTok | 9:16 | Educational trends, legal tips |
| YouTube Shorts | 9:16 | SEO-optimized titles, evergreen content |
| 9:16 | Professional brand positioning |
